Skip to main content

High-Level Roadmap

Below is a comprehensive, step-by-step plan to apply the Code2Product lessons to Ton Arcana, adapting them to a part-time schedule with heavy AI assistance. Each phase includes milestones, deliverables, acceptance criteria, and a roadmap for transforming Ton Arcana from a technical prototype into a market-ready product. The plan assumes you're working part-time (e.g., ~10–15 hours/week) and leveraging AI tools (like ChatGPT, Ollama, and other automation platforms) to streamline research, content creation, user interviews, and marketing tasks.

Development Timeline​

Ton Arcana Development Timeline

id: product_roadmap

High-Level Roadmap​

  1. Foundation & Market Understanding (Weeks 1–4)

    • Identify Product-Avatar
    • Conduct Customer Interviews & Understand Customer Journey
    • Define Units of Value, Segments, Funnel, & Basic Economics

  2. Refine Product Positioning & Strategy (Weeks 5–8)

    • Build One-Page Business Model & Expanded Product Line
    • Recruit Initial Team Members (Marketing, Sales)
    • Create Persona, Customer Journey Map (CJM), User Stories, JTBD

  3. Community Building & Competitive Edge (Weeks 9–12)

    • Formulate Community Strategy
    • Execute Marketing & Growth Plans (Paid Ads, Virality, UGC)
    • Define Competitive Positioning & Differentiators

  4. Scaling & Validation (Weeks 13–16)

    • Conduct Additional Customer Development Interviews
    • Launch MVP to Early Adopters
    • Track Retention, Improve Unit Economics & LTV

  5. Long-Term Growth & Launch Preparation (Weeks 17–20)

    • Finalize Marketing Campaigns & Channels
    • Establish Strong Community Engagement
    • Prepare for Public Launch & Growth Phase

Competitive Analysis​

Ton Arcana vs Competitors

id: product_roadmap

Detailed Plan by Lessons​

Weeks 1–4: Foundation & Market Understanding​

Objectives:
Validate demand for AI-driven tarot readings, understand target audience and competitors, and ensure unit economics are viable.

Tasks (Lessons 3–9 Integration):

  1. Identify Product-Avatar & Conduct Interviews (Lesson 3 & 4)

    • Action:
      • Choose a known online tarot reading platform (e.g., Kasamba) as product-avatar.
      • Use AI to generate a cold outreach script to interview 5–10 users.
    • Milestones & Deliverables:
      • Completed interviews with at least 5 users who purchased tarot readings online.
      • Documented findings on user needs, decision-making process, and pain points.
    • Acceptance Criteria:
      • Interview notes that clearly show user motivations, purchase triggers, and evaluation criteria.

  2. Define Sales Funnel & Hypotheses (Lesson 5)

    • Action:
      • Using interview insights, define Ton Arcana's funnel:
        Impressions (Telegram Ads) → Free Daily Pull → Paid Reading Offer → Subscription
    • Milestones & Deliverables:
      • A Google Sheet with funnel stages, conversion rates (assumptions), time between stages, and top 3 hypotheses for doubling sales.
    • Acceptance Criteria:
      • Funnel diagram & metrics ready for internal review.

  3. Define Units of Value, Segment, & CAC (Lessons 6–8)

    • Action:
      • Unit of Value: One full paid reading session.
      • Segments: (1) Spiritual seekers interested in tarot (2) Crypto-enthusiasts who value novelty & token-based services.
      • Estimate CAC using Telegram ads and AI-driven keyword research.
    • Milestones & Deliverables:
      • Document listing units of value, top 2 segments' profiles, and a rough CAC calculation.
    • Acceptance Criteria:
      • A final doc with units, segments, and CAC < LTV.

  4. Unit Economics Check (Lesson 9)

    • Action:
      • Calculate contribution margin and ensure positive margin per reading.
    • Milestones & Deliverables:
      • Unit economics spreadsheet with average check, CAC, and variable costs.
    • Acceptance Criteria:
      • Positive contribution margin or clear plan to achieve it.

Outcome by Week 4:
You have clarity on your target users, how they find value, a basic funnel, viable unit economics, and initial customer insights.

id: product_roadmap

Weeks 5–8: Refining Product Positioning & Strategy​

Objectives:
Formulate a crystal-clear product strategy, finalize business model, begin building a small team, and create persona and CJM.

Tasks (Lessons 10–15 Integration):

  1. One-Page Business Model (Lesson 14)

    • Action:
      • Summarize the entire business model in one page using insights from previous lessons.
    • Milestones & Deliverables:
      • Google Doc with all 12 key blocks: What/Whom, How, Need, Competitors, Advantage, Tech, Market, Funnel/CAC, Economics, MVP, Team, To-Do.
    • Acceptance Criteria:
      • One-page doc reviewed by a mentor or trusted advisor.

  2. Recruit Marketing Specialist (Lesson 10)

    • Action:
      • Draft a recruitment email using AI for personalization and clarity.
      • Post the job description on relevant communities.
    • Milestones & Deliverables:
      • Recruitment outreach messages sent to at least 5 candidates.
    • Acceptance Criteria:
      • At least 2 interviews scheduled with qualified marketers.

  3. Retention Modeling & Sales Specialist Recruitment (Lesson 11)

    • Action:
      • Create a 12-month retention projection in a spreadsheet.
      • Write a recruiting message for a sales specialist and send it out.
    • Milestones & Deliverables:
      • Retention model (with monthly active users, ARPU) and at least one promising sales candidate short-listed.
    • Acceptance Criteria:
      • A realistic model showing a path to 10M rub/month revenue by month 12.

  4. LTV, ROI, & Elevator Pitch (Lesson 11, second part)

    • Action:
      • Calculate LTV, 30-day ROI on main channel, and draft an elevator pitch.
    • Milestones & Deliverables:
      • Final LTV/ROI doc and polished elevator pitch posted in internal docs.
    • Acceptance Criteria:
      • Elevator pitch clear and under 30 seconds.

  5. Expanding Product Line (Lesson 15)

    • Action:
      • Brainstorm with AI 5–10 additional products (premium readings, subscription tiers, educational courses, referral programs).
    • Milestones & Deliverables:
      • Product line matrix with pricing and target audience.
    • Acceptance Criteria:
      • Product line validated by at least one potential user interview.

Outcome by Week 8:
A refined, investable product strategy, initial hires for marketing/sales underway, a defined product line, and metrics that support scaling.

id: product_roadmap

Weeks 9–12: Community Building & Competitive Edge​

Objectives:
Establish a community to differentiate Ton Arcana ideologically against outdated competitors. Define content strategy and growth drivers.

Tasks (Lessons 16–18, 13):

  1. Community Strategy & Ideological Positioning (Lessons 16 & 17)

    • Action:
      • Identify ideological competitor (traditional expensive tarot services).
      • Plan content (5 headlines, weekly content plan) and distribution (5 platforms).
    • Milestones & Deliverables:
      • Community guidelines, Telegram group or FB group created, initial 7-day content calendar posted.
    • Acceptance Criteria:
      • 50+ early community members joined and engaged.

  2. Growth Drivers (Lesson 13)

    • Action:
      • Choose top 3 growth drivers: Paid ads, referral program (virality), and UGC (testimonials).
    • Milestones & Deliverables:
      • Growth strategy doc detailing these drivers and step-by-step plan.
    • Acceptance Criteria:
      • Approval by marketing specialist and initial test budget allocated.

  3. Write a Competitor Contrast Post & Promote (Lesson 18)

    • Action:
      • Publish a post that calls out competitor weaknesses and invites readers to community.
    • Milestones & Deliverables:
      • Post published on chosen platforms (Reddit, Telegram, LinkedIn).
    • Acceptance Criteria:
      • Increased community sign-ups (at least 20 new members from the post).

Outcome by Week 12:
A nascent community aligned with your ideology, a clear content and growth plan, and early signs of community-driven traffic.

id: product_roadmap

Weeks 13–16: Scaling & Validation​

Objectives:
Refine persona, create CJM, user stories, and JTBD. Launch MVP to early adopters and iterate based on feedback.

Tasks (Lessons 19–20, re-checking earlier lessons):

  1. Persona & CJM (Lesson 19)

    • Action:
      • Create persona in UXPressia and map their journey with Ton Arcana.
    • Milestones & Deliverables:
      • Exported Persona & CJM PNG and doc with top 5 clarification questions for future interviews.
    • Acceptance Criteria:
      • Persona and CJM reviewed by team; no contradictions found.

  2. User Stories & JTBD (Lesson 20)

    • Action:
      • Generate 5 user stories and 5 JTBD using AI, informed by persona & CJM.
      • Add keyword research (Google Keyword Planner) and Facebook targeting suggestions.
    • Milestones & Deliverables:
      • A feature backlog doc with user stories & JTBD.
    • Acceptance Criteria:
      • Stories handed off to dev for refining MVP features.

  3. Launch MVP to Early Adopters

    • Action:
      • Provide selected community members with a code/token to try paid readings at a discount.
    • Milestones & Deliverables:
      • MVP live, 20–30 early adopters onboarded, collecting feedback via a short survey.
    • Acceptance Criteria:
      • At least 15 feedback responses with actionable insights.

  4. Refine Unit Economics with Real Data

    • Action:
      • Recalculate CAC, retention, and ARPU with actual early adopter data.
    • Milestones & Deliverables:
      • Revised spreadsheet with updated metrics.
    • Acceptance Criteria:
      • Positive trends (improved conversion, stable retention).

Outcome by Week 16:
Valid, refined persona/JTBD, tested MVP, and improved metrics based on real user data, guiding further development.

id: product_roadmap

Weeks 17–20: Long-Term Growth & Launch Preparation​

Objectives:
Finalize marketing campaigns, scale community engagement, prepare for public launch with improved product-market fit.

Tasks (Lessons 21–22 and final touches):

  1. Additional Customer Development (Lesson 21)

    • Action:
      • Conduct 5 more interviews with more targeted audience segments.
    • Milestones & Deliverables:
      • Document answers regarding spending, decision-making, comparison, communities, and scale potential.
    • Acceptance Criteria:
      • Confirmed alignment of product features with user needs and a pipeline of 100+ potential users for future interviews.

  2. Competitive Edge (Lesson 22)

    • Action:
      • Rate competitors vs. Ton Arcana and create a radar chart.
      • Finalize positioning statement emphasizing token-based, AI-driven uniqueness.
    • Milestones & Deliverables:
      • A visual comparison chart and a 2-3 line positioning statement posted on the landing page.
    • Acceptance Criteria:
      • Clear, compelling competitive narrative validated by at least 2 early adopters.

  3. Final Marketing Push & Launch Prep

    • Action:
      • Launch a targeted marketing campaign using chosen growth drivers.
      • Prepare PR materials, finalize website copy, and ensure telegram bot stability.
    • Milestones & Deliverables:
      • Website landing page optimized, final PR kit ready, at least one influencer collaboration set.
    • Acceptance Criteria:
      • Public launch date set, early sign-ups start flowing in from campaigns.

Outcome by Week 20:
A well-positioned, market-tested product ready for broader public launch, strong community support, validated economics, and a marketing strategy in place.

id: product_roadmap

Acceptance Criteria & Success Measures​

  • Product-Market Fit Indicators:

    • At least 20 paying users within the MVP test phase.
    • Positive user feedback indicating meeting a real need (qualitative surveys).

  • Unit Economics & Growth Metrics:

    • CAC < LTV demonstrated with initial users.
    • Positive ROI at Day 30 from at least one paid channel.

  • Community & Branding:

    • Engaged community with 100+ members discussing readings, sharing experiences.
    • Clear ideological stance differentiating Ton Arcana from old-school alternatives.

  • Team & Operations:

    • At least one dedicated marketing specialist and one sales specialist recruited.
    • Basic operational processes (support, feedback collection) documented.

id: product_roadmap

Heavy AI Involvement​

  • Interview Prep & Summarization:
    Use AI tools to draft interview outreach scripts, summarize interviews, and identify patterns.

  • Content Creation:
    AI to generate blog posts, social media copy, competitor contrast posts, and community engagement content.

  • Market Research & Keyword Analysis:
    AI-assisted keyword brainstorming, competitor analysis, and funnel optimization suggestions.

  • Documentation & Reporting:
    Use AI to produce weekly reports, refine your elevator pitch, and generate structured action plans.

id: product_roadmap

Conclusion​

By following this phased approach, working part-time and leveraging AI heavily, you can systematically transform Ton Arcana from a technical side project into a customer-centric, economically viable, and community-driven product. Each milestone ensures you're building on validated knowledge, refining economics, and strengthening market positioning, setting the stage for a successful launch and sustainable growth.